Let’s face it! Days of traditional commerce are long gone. More and more businesses are nowadays considering expanding into the world of eCommerce in order to keep up with their competitors.
There is no doubt that online sales are just growing, overtaking the traditional stores. Is your company reaching its maximum sales potential? The good news is that it isn’t as complicated as you might think Is your business adapted to fit the modern shopper?
1. Improving your company image
Statistics have shown that trust in companies is based on the degree of online presence. A solid online presence is an extremely important factor that will help you attract more and more clients, otherwise clients could begin to wonder how serious you are about your business.
2. Open business 24/7
Having your business open for 24/7 is definitely the key advantage of going eCommerce. Think about how an ”always open “store would boost your sales if customers can buy at any time of the day and night including weekends and how convenient would that be for your clients.
3. Understand User behaviour
Another advantage and probably the most important one is that it allows you to track your client’s behaviour, to see what they like, when and how often they buy your products. A better understanding of your client psychology allows you to develop a more efficient business strategy by knowing exactly what your customers expect from you.
4. Target the global market
Choosing between on online business and a traditional one might be difficult. The good news is that you do not have to choose at all. There is no doubt that both physical and online shops can offer a consistent experience to your customers, but while your traditional shop is limited to a geographical area, eCommerce offers you the opportunity to go beyond geographical boundaries, reach more customers and make your products available to a worldwide audience.
5. Stay connected to your customers
More and more businesses nowadays are adopting the eCommerce remarketing & retargeting strategy. While in a traditional shop there is no way of keeping in touch with your customers after they leave your shop, with eCommerce a customer who leaves your store without making a purchase is not lost forever. eCommerce allows you to retarget customers by:
Sending email newsletters
Asking customers for reviews
Inform customers of special offers and promotions
Social media advertising.