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Online shopping

Online shopping

3 Mistakes To Avoid When Shopping Online

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One of the major advantages of the internet is the ability of shopping at the comfort of your home. While online shopping comes with its perks, you need to be careful for you to get the most from it. Here are 3 mistakes that you should avoid making:

Buying from unknown sites

Not every site that posts products is genuine. There are plenty of scam sites that are out there to steal from you. Before you buy from a site do a due diligence and research about the site. If it’s a new site and you have never heard about it, carefully go through the homepage and you will be able to tell whether the site is genuine.

One of the things that you should pay close attention to is the address and phone number. A genuine site should have a physical address and working phone number. You should even go the extra mile of calling the number and ask a question. Ask questions such as: how the company handles returns, consumer complaints and any other details that you might be interested to know.

If you are still in doubt, contact the Better Business Bureau to clear your doubts.

Not using credit cards

Data breaches happen every day. Even giant online stores have reported data breaches more than once. Online experts recommend that you should use a credit card to buy products, but many buyers still make the mistake of using debit cards.

Using a debit card puts your data at risk as the card isn’t protected against unauthorized activities like a credit card.

Not putting a thought on shipping

A product might come at a low cost, but when you include the shipping costs, you might end up spending more than you would have spent buying at your local store. Shipping costs can get expensive especially if you are buying from an overseas market.

When calculating the cost of the product, always include the shipping costs. Most online stores clearly mention that the products don’t include the shipping costs. If you can’t find the information on the site or aren’t sure, you should call the customer service desk and get a clarification.

You can also get a clarification from reading the store policies.

Conclusion

Online shopping is easy and fun when you put cautionary measures into place. Unless impossible, always ensure that you buy from a reputable and well-known site. As mentioned, avoid using a debit card-use a credit card to pay for the product.

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Online shopping

Protect Yourself From Identity Theft This Holiday Shopping Season

online shopping

Before you start your Christmas shopping, you should take a few precautionary steps to protect yourself from identity theft and fraud. Identity thieves are very savvy and have many creative ways to steal from their victims. The following no-cost suggestions will help you take protective measures to avoid becoming one of the growing numbers of identity theft victims.

• Online Shopping – The internet is a great tool to compare prices and shop for bargains, but it is riddled with identity thieves. When shopping online, always use the same credit card. Just in-case your credit card information is stolen online, using only one card will limit the damage. Avoid using your debt card; designate a credit card with a low credit limit and closely monitor the activity on that card. Always use a secure connection. Never use your credit card online by using public Wi-Fi. Online purchases should only be made with trusted companies that offer transaction security protection and have strong privacy and security practices. After your purchase, clear your logins and passwords.

• Watch Your Credit Card – When using your credit card at a restaurant or at a store, watch your card. If it is out of your sight, a duplicate could be made. If you’re standing in line at a store take notice if someone is fidgeting with their phone. They could be trying to take a picture of your credit card when you hand it to the cashier. Gas stations, restaurants, and retail stores are all perfect locations for opportunistic identity thieves.

• Only Carry One Credit Card – When shopping, try to carry just your identification, a credit card, and cash. If you lose your wallet or it is stolen, you can limit the damage by carrying only one card. If your card is stolen, contact your bank immediately. Having only one credit card with you when you shop will make a lost or stolen card much more manageable.

• Monitor Your Statements – Check your bank and credit card activity on a regular basis, so you can catch erroneous activity right away. Especially look for small purchase, possibly even just a few dollars. An identity theft may be checking to see if your account is active, before making a large purchase. Also, check your mailing address regularly with your financial institutions and local post office. Identity thieves may try to change your mailing address to gain access to your personal information and account numbers. Never put sensitive outgoing mail in your mail box for the letter carrier to pick up. It is just an open invitation for your identity to be stolen.

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Online shopping

Affiliate Marketing: Is It A Good Way To Make Money Online?

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Are you attracted by the idea to make money online? There are several methods that can help you do so, and one of the most popular methods that the internet entrepreneurs of today are fast discovering is affiliate marketing. The affiliate marketing programs provide an easy and effortless method to earn some additional money through the Internet. What makes affiliate marketing a popular method to earn money online? Well, it is an easy way by which you can develop partnership with internet merchants and individual website owners to sell their products or services on your blog on commission basis.

This is a win-win situation for the Internet merchants as well as for the affiliate marketer. As a site or blog owner, you can benefit from putting up advertiser banners and links for attractive commission. The merchants also benefit greatly by increasing the traffic generated by links, banners and blogs that are posted on diverse affiliate sites. In e-commerce, it is difficult for advertisers to get successful without the help of other blog or website owners.

The attention span of the online audience is much less than the audience of traditional print or advertising media, hence the entrepreneurs must leave no stone unturned to drive traffic to their commercial site. Hence, they allow the various site owners on the Internet to post their banners and advertising links on their website, and send as much traffic as possible. This not only helps in raising the visibility of the products and services offered by the merchants, but those who advertise the links on their website also get paid for each successful sale.

As we know that it is challenging to get the attention of the web audience, the merchants rely on the affiliate marketing programs to reach out to their target audience and grab a better share of the online shopping market. Online shopping has gained a lot of popularity in the last decade. Today, the consumers believe in smart shopping and they are no more interested to stand in long queues at the gas pump or face the irritating sales people in the shopping malls. Instead, they like the anytime, anywhere accessibility of the online stores and like shopping from the comfort of their home.

To run an effective affiliate marketing campaign, you must first build a good network of people who are willing to cooperate with each other for mutual benefits. When the advertisers paste the merchant’s products links or banners on their website, they get paid only when a visitor clicks on the links or banners. Just one click on the merchant link or logo will take the interests customers to the home page of the merchant’s site. After visiting the merchant’s site, the customer may browse through the different product categories and then decide to buy. For each successful sale, the advertiser gets a portion of the money as commission.

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Online shopping

Thinking About Moving Your Business Online? Here Are Some Advantages

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Let’s face it! Days of traditional commerce are long gone. More and more businesses are nowadays considering expanding into the world of eCommerce in order to keep up with their competitors.

There is no doubt that online sales are just growing, overtaking the traditional stores. Is your company reaching its maximum sales potential? The good news is that it isn’t as complicated as you might think Is your business adapted to fit the modern shopper?

1. Improving your company image

Statistics have shown that trust in companies is based on the degree of online presence. A solid online presence is an extremely important factor that will help you attract more and more clients, otherwise clients could begin to wonder how serious you are about your business.

2. Open business 24/7

Having your business open for 24/7 is definitely the key advantage of going eCommerce. Think about how an ”always open “store would boost your sales if customers can buy at any time of the day and night including weekends and how convenient would that be for your clients.

3. Understand User behaviour

Another advantage and probably the most important one is that it allows you to track your client’s behaviour, to see what they like, when and how often they buy your products. A better understanding of your client psychology allows you to develop a more efficient business strategy by knowing exactly what your customers expect from you.

4. Target the global market

Choosing between on online business and a traditional one might be difficult. The good news is that you do not have to choose at all. There is no doubt that both physical and online shops can offer a consistent experience to your customers, but while your traditional shop is limited to a geographical area, eCommerce offers you the opportunity to go beyond geographical boundaries, reach more customers and make your products available to a worldwide audience.

5. Stay connected to your customers

More and more businesses nowadays are adopting the eCommerce remarketing & retargeting strategy. While in a traditional shop there is no way of keeping in touch with your customers after they leave your shop, with eCommerce a customer who leaves your store without making a purchase is not lost forever. eCommerce allows you to retarget customers by:

Sending email newsletters

Asking customers for reviews

Inform customers of special offers and promotions

Social media advertising.

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