Korea’s growing social influence has been obtaining a lot of acknowledgment in the past few years with the huge increase in popularity of Korean pop culture products, particularly K-pop and TV shows.
Yet this is not the only market in which Korean items have been thriving in. Korea has also seen a rise in passion in its fashion and aesthetics items. This holds true of Korean cosmetics particularly which have not only totally controlled the domestic market ahead of international brand names yet have likewise seen an explosion in popularity overseas. A good example is the teenage obsession in Singapore with Korean makeup Singapore products that have been endorsed by K-pop and K-drama stars.
Korean beauty brands’ performance
South Korea beauty is being presented by celebs. The increase in appeal of K-pop culture and daytime drama throughout Asia Pacific has helped South Korean brand names expand beyond their home market.
Entrance to international markets
In order to attend to the growing market of individuals curious about Korean cosmetics beyond Korea and its primary export markets a number of online sellers have begun offering Korean products to customers around the globe.
Although this begun with simply the most widely known brands such as Skin Food and Etude House, there are now websites which are experts in offering a wider range of products. Wishtrend is one such merchant which focusses on providing not-well-known but with excellent quality and components.
South Korea’s top 2 leading players, AmorePacific and LG Household & Health Care have entered international markets. Although their performance in worldwide markets is not yet substantial, both have grown to be leading 10 beauty companies in Asia Pacific.
AmorePacific increased it total actual sales nearly by 400% since 2009, contrasted to 84% development in the residential market amid the same period. The stunning, flawless and natural make-up offered by starlet and stars in Korean TV dramas brought about the relevant cosmetic and skin care items in China and various other Oriental countries.
Entrance to digital platforms
Korean beauty brands are likewise an example of how these online marketplaces are making use of online marketing approaches to advertise not only their own internet site yet additionally Korean cosmetics generally.
The companies attempt to familiarise international customers with their items via beauty blogs and video clips, an online fad which has ended up being preferred in recent times. Since we bring several brands that are unfamiliar to foreign customers, we felt a need to actively introduce and talk about them.
South Korean beauty wave is most likely to continue and also spread to the West in future. Nonetheless, there is a possible obstacle to slowdown the growth. With the surge in popularity and availability of Oriental beauty, there will be more brands entering the market.
Chinese brand names are increasingly attractive to customers with skin treatment products making use of typical Chinese medication and natural herbs. Likewise, global brand names are additionally boldy taking on concepts of South Korean beauty trends.
In order to be lead the competitive market, it will be necessary for suppliers to create cutting-edge items with new ingredients, distinct functions while keep a good quality. Developing user-friendly system to purchase items online will be one more trick to success in the marketplace.