Perfect Payment for the Perfect Ecommerce Sites

Perfect Payment for the Perfect Ecommerce Sites

While credit card payment remains dominant on the Internet, many other payment methods, described in detail in this “online payment” folder, can be used in e-commerce transactions. It is also recommended to propose several, including a “deferred”. With your visit to you will find the best ecommerce 

There is no payment method that is ideal for all e-commerce sites

Given the advantages and disadvantages of each system, the choice of the technical solutions to be put in place must take into account:

The profile and origin of the targeted clientele

If the targeted clientele is young, it is recommended to offer other means of payment than the credit card. If it is rather technophile, payments like Paypal can be considered. On the other hand, if it is not, it is advisable to propose an “off-line” solution by transfer or on delivery. If the clientele is predominantly national, debit cards will also be offered (Bancontact in Belgium). If it is international, payments by credit card, Maestro and via Paypal should rather be proposed.

The reputation of the merchant with the customer and its strategy

Is it just as a first step to test the propensity of existing customers to order online? From a strategic decision to migrate eventually to an activity mostly online? Or launching a new activity? To reassure the customer, it is advisable to offer several means of payment, including traditional methods such as payment on delivery. On the other hand, it is conceivable to test e-commerce internationally by just being satisfied with PayPal and the credit card at first.

The number of transactions estimated per month (occasional sale or daily sales) and the expected medium-term evolution. If the volume is low at first, prefer systems with installation costs and no or low subscriptions. In the case of recurrent purchases of variable amounts, the SEPA Direct Debit is ideally suited.

There is the minimum and average value of the shopping basket and the relative margin that the merchant can devote to payment commissions. If margin is low, exclude overbilled communications and ephemeral code payments. On the other hand, they are very suitable for micro-payments. It is the same for the transfer systems between virtual portfolios.

  • Ease of integration of the technical payment solution both in the e-commerce site and in the back office (the order tracking tool, etc.).

 It is important to minimize manual encodings. The web publishing system used must be taken into account. Unless you have advanced skills internally, the use of a PSP (Payment Service Provider) is usually unavoidable. These offer kits “universal” to integrate on its e-commerce site, technically planned to accept several solutions (e.g. credit cards + debit cards + PingPïng + Paypal multi-solutions). These solutions are activated à la carte, according to the choice expressed by the customer. Virtual wallet solutions (Paypal) are the easiest to implement if the e-merchant wants to quickly sell online without having to go through a PSP as an intermediary.