People spend hours trying to redefine and mastering the efficiency of each item which the average American originally appeared inane. A cleaner, chillier, completely new look was added by the Japanese which is what really made them stick out and others applaud them. Among 13 Japanese Streetwear brands, let’s discuss the top 5 which has made a remarkable entrance into the fashion industry.
Forty percent against rights [FPAR]
Tetsu Nishiyama, established by the creator of yet another revered Japanese Streetwear brands, WTAPS, has displayed a nihilistic and rambunctious vision with FPAR. While WTAPS is more composed, FPAR is shining in its chaos and similar crisis. Nishiyama produced this brand from an ancient idiom that specifies that a new model must alter at least 40% of an initial version. This is noteworthy in FPAR’s modernized, almost knockoff-like garments, a technique that is no mystery to Japanese streetwear.
Once, in late 2019, the brand joined forces with Nike to construct a pair of SB Dunk High, FPAR did manage to also enact itself as a product line to be known. The shoe spotlighted “I’m lost too,” “Don’t follow me “and” Trust No One” etchings that showcase the dark image of the brand. This shoe throughout the sneakerhead society was hugely appreciated and identified, giving FPAR well-deserved publicity.
TOKKOU is a Japanese-born but London-based fashion brand named after the Japanese term tokkō-fukku which means ‘special attack clothing.’ Masa, the owner of TOKKOU, says he is inspired by the subculture of Bousou-zoku, which in the 80s included biker gangs. Masa appears to believe the whole culture is fading away, that’s why his marketing campaign wants to recreate its heritage.
TOKKOU is recognized for its iconic Okayama jeans and punk-like embossed slogans – such as the loosely translated “Unify a country” and “Don’t give up.” While the label has been there for just a few years, Masa has seemed to clearly establish a distinctive and recognizable look, and the brand is increasingly becoming a standard in the streetwear landscape in Japan.
Aesthetic labels are influenced by a combination of Tokyo and New York streetwear while holding Japanese traditional workmanship at the centre. By 2014 Japanese Streetwear brands named Cycle were opening its first flagship store in Harajuku’s influential city. Their new range was made exclusively from cruel-free clothing, recycled plastics, and environmentally sustainable fabrics. The brand encourages the youth of today to become more environmentally conscious, particularly after some of their moral items have been used on the likes of FKA twigs, Kehlani, and M.I.A.
Undoubtedly one of the most influential streetwear labels, UNDERCOVER, a Japanese Streetwear brands, has established itself as a multinational company. Having partnered with Uniqlo, Nike, and Supreme, the company continues to expand while maintaining the characteristics of a conventional story deconstructed at its heart. Jun Takahashi, UNDERCOVER’s creator and director began the company while still in Tokyo’s Bunka Fashion College.
Web development grad student Yoon Ahn never intended to establish a ready-to-wear brand, but has become one of Japan’s biggest brands beside her musician husband Verbal, leader of AMBUSH. But AMBUSH made its debut not through clothes but through jewelry. The parts were spotted on popular rappers like Kanye West and Pharrell before 2008.